Product

A product is, "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. The product of the food truck is the food. That is what the customers purchase. The main incentive to first come to the truck and then to entice the customers to continue to return. The product is the building block of the business. First have a great product that appeal to a good target market, then build upon that. "Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 7. A business goes beyond a product or service. The product is important, of course, but just having a great product won't bring in customers, no matter how great it is. A business needs to give a great experience to customers. My food truck Poultry in Motion will give just that. Through great customer service and the use of social media will set us apart and continue to bring customers back.