Target Market Strategy

Target Market is defined as, "A set of buyers sharing common needs or characteristics that the company decides to serve." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. For my food truck the target market is people who enjoy the meal of a chicken sandwich when hungry, the convenience of a food truck and the experience of it all. A Marketing Strategy is, "The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. The marketing strategy of my food truck is through the use of social media. Allowing customers to vote on when and where the food truck goes gives the customers a feeling of control. But most importantly they feel they have a say in it all. Makes the customers feel almost apart of the Poultry in Motion "family". Because they are contributing to the decisions of the food truck, they have the say in something major, it appeals to the customers of the truck, whether they know it or not.
Below is an edited photo to give an example of what the food truck could look like.