Distribution

The book defines Marketing logistics (or physical distribution) as, "Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. My food truck will have to distribute the food it serves, it's product. The physical distribution is the food in its packaging or containers that is then handed to the customers after payment. "Integrated logistics management: The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. A goal of the truck for the distribution is doing so in a timely manner. Being efficient in the producing the product to be able to distribute the customers quickly after ordering. Because the customers come to the food truck for the convenience of it. That includes the convenience of the food being quickly distributed.