Promotion

Promotion mix (or marketing communications mix) is defined as, "The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. No matter what the business is you need to promote yourself. To both bring in new customers and keep old ones coming back. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 54. For my food truck the main way we promote ourself is through the customers. When a customer comes and purchases food from the truck and they enjoy it enough to use our social media voting to have the truck return to their area they are at the same time promoting the truck. The best way to be promoted os through word of mouth, which nowadays is on social media. In the example of a Twitter post that shows the social media voting below, we see that any of the followers of the person would see that Poultry in Motion is a recommended place to eat. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 31. People are more likely to try a new place that is recommended by a friend or family than an ad on t.v.