A feature is just that, a feature of the product or service, it's a fact being stated. A benefit is what comes as a result of the feature, it answers the consumers question, "what's in it for me?". Answer the "what's in it for me" question and those are the benefits of your features, they go hand in hand. A feature of the food truck is the chicken sandwich that it serves, along with the other food items that the truck is known for. That is a main feature of the food truck, because it is called a food truck for a reason. Another feature of the truck is Benefits of the food truck "Poultry in Motion" are the mobility of a food truck, it comes to them. The fact it can go to places like concerts or festivals. Another benefit is the use of social media. Using the online voting to vote for the truck to return to a certain area gives more opportunities for customers to enjoy the "Poultry in Motion" experience. These benefits are closely connected because the mobility of the food truck and where it chooses to go is heavily dependent on where customers vote to have the truck go. Along those lines a benefit may be the casual setting, being outside, easy accessible. The overall convenience of the truck is a benefit.
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