Implementation Evaluation Control

The book defines Marketing Implementation as, "The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. Having a marketing plan is one thing, acting on it is another thing. "Control helps management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. You'll never get it perfect on the first try, acknowledging that will help in the long run. Reform and trial and error is key for all businesses. "Attitude: A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. Not only is the attitudes of the customers important but also the attitudes of the employees. Knowing the attitudes of the customers towards your business will give you a sense of how they perceive and react to your business and the experience they have. But also the attitude of the employees, not only does it effect the customer service but it also effects the feel of the business. These things are all interrelated. After you have a marketing plan you must then implement it. Once it's been implemented then control comes in to evaluate it. If there is anything that needs to be fixed or reformed. And attitude is a factor throughout the entire marketing plan and implementation.