Week 10 EOC: What are the Benefits vs. Features?

A feature is just that, a feature of the product or service, it's a fact being stated. A benefit is what comes as a result of the feature, it answers the consumers question, "what's in it for me?". Answer the "what's in it for me" question and those are the benefits of your features, they go hand in hand. A feature of the food truck is the chicken sandwich that it serves, along with the other food items that the truck is known for. That is a main feature of the food truck, because it is called a food truck for a reason. Another feature of the truck is  Benefits of the food truck "Poultry in Motion" are the mobility of a food truck, it comes to them. The fact it can go to places like concerts or festivals. Another benefit is the use of social media. Using the online voting to vote for the truck to return to a certain area gives more opportunities for customers to enjoy the "Poultry in Motion" experience. These benefits are closely connected because the mobility of the food truck and where it chooses to go is heavily dependent on where customers vote to have the truck go. Along those lines a benefit may be the casual setting, being outside, easy accessible. The overall convenience of the truck is a benefit.  

Week 9 EOC: Three Great Mission Statements

Steffen Orozco: Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture. 

This mission statement states exactly what the food truck is about, as well as sets it apart from other food trucks. 

Humberto Bautista : Our mission at Ataco is to create a memorable moment through food and music.  By providing excellent service, customers and employees will feel at home in hopes to build a community.  Talent is encourage to fill the community with creativity.

This mission statement does a great job of showing it's uniqueness and states the standard of the business.

Lori Amaya: Making the cheesiest quesadilla’s and serving it with a bright cheesy smile.

This mission statement I like because it's simple and fun, and it seems that that is what you get from the business. 

Week 8 EOC: Creative Content

In order to present my idea for my food truck "Poultry in Motion" I will take photos of a food truck and do some Photoshopping to make it the Poultry in Motion food truck. Because my subject of study is Digital Photography using photos and photoshop are right up my alley. Also I will make a rough draft of the menu to show what it could look like. I will also have some social media posts that are made to look like customers from the food truck posted after visiting the food truck. By having a representation of what the truck could potentially look like puts the idea into perspective as well as we are able to find out how it appeals to people, how they respond to it. If it's inviting, giving the feel we want. Same goes for the menu, if it conveys what we want and people have the urge to buy the food. Then for the social media posts, it is to show how the "voting" could potentially work. As well as the effect that social media can have on the business. Then I will have an advertisement made to show how the truck will promote it's self before it's "grand opening". The advertisement will consist of a photo or two of people at the food truck, happy and enjoying the experience, and some text introducing the food truck. The advertisement will be on social media. Because the world of social media is so prevalent and influential in the world today the food truck is centered around it. With the "voting" aspect one major part of the food truck, also the more people talk about the food truck on social media the better the business will be. People use social media to talk about anything and everything nowadays so being all over social media will benefit the food truck immensely.          

Implementation Evaluation Control

The book defines Marketing Implementation as, "The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. Having a marketing plan is one thing, acting on it is another thing. "Control helps management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. You'll never get it perfect on the first try, acknowledging that will help in the long run. Reform and trial and error is key for all businesses. "Attitude: A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. Not only is the attitudes of the customers important but also the attitudes of the employees. Knowing the attitudes of the customers towards your business will give you a sense of how they perceive and react to your business and the experience they have. But also the attitude of the employees, not only does it effect the customer service but it also effects the feel of the business. These things are all interrelated. After you have a marketing plan you must then implement it. Once it's been implemented then control comes in to evaluate it. If there is anything that needs to be fixed or reformed. And attitude is a factor throughout the entire marketing plan and implementation.      

Price

The book states that, "Price is the amount of money customers must pay to obtain the product." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 54. Price is a self-explanatory word. But it is something important to a business. A business must carefully think about price. While the main goal of a business should not making money, it is necessary to continue the business. "Thus, whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 55. When a customer considers a price they don't simply think of the numbers behind the materials that went into the product, it's about the overall experience. The customer service, the atmosphere, what it all gives to the customers.
Below is an example of what my food truck's menu could look like as well as a rough estimate of what the pricing could be.

Promotion

Promotion mix (or marketing communications mix) is defined as, "The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. No matter what the business is you need to promote yourself. To both bring in new customers and keep old ones coming back. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 54. For my food truck the main way we promote ourself is through the customers. When a customer comes and purchases food from the truck and they enjoy it enough to use our social media voting to have the truck return to their area they are at the same time promoting the truck. The best way to be promoted os through word of mouth, which nowadays is on social media. In the example of a Twitter post that shows the social media voting below, we see that any of the followers of the person would see that Poultry in Motion is a recommended place to eat. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Pg 31. People are more likely to try a new place that is recommended by a friend or family than an ad on t.v.

Distribution

The book defines Marketing logistics (or physical distribution) as, "Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. My food truck will have to distribute the food it serves, it's product. The physical distribution is the food in its packaging or containers that is then handed to the customers after payment. "Integrated logistics management: The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. G10. A goal of the truck for the distribution is doing so in a timely manner. Being efficient in the producing the product to be able to distribute the customers quickly after ordering. Because the customers come to the food truck for the convenience of it. That includes the convenience of the food being quickly distributed.